Real-Time Bidding (RTB) Technology Market Growth 2019-2024.


Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.

According to this study, over the next five years the Real-Time Bidding (RTB) Technology market will register a xx% CAGR in terms of revenue, the global market size will reach US$ xx million by 2024, from US$ xx million in 2019. In particular, this report presents the global revenue market share of key companies in Real-Time Bidding (RTB) Technology business, shared in Chapter 3.

This report presents a comprehensive overview, market shares and growth opportunities of Real-Time Bidding (RTB) Technology market by product type, application, key companies and key regions.

This study considers the Real-Time Bidding (RTB) Technology value generated from the sales of the following segments:

Segmentation by product type: breakdown data from 2014 to 2019 in Section 2.3; and forecast to 2024 in section 10.7.

  • Open
  • Invited
  • Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 10.8.
  • Media and Entertainment
  • Games
  • Retail and E-Commerce
  • Travel and Luxury
  • Mobile Apps

This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.

  • Americas
  • United States
  • Canada
  • Mexico
  • Brazil
  • APAC
  • China
  • Japan
  • Korea
  • Southeast Asia
  • India
  • Australia
  • Europe
  • Germany
  • France
  • UK
  • Italy
  • Russia
  • Spain
  • Middle East & Africa
  • Egypt
  • South Africa
  • Israel
  • Turkey
  • GCC Countries

The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market.

The key manufacturers covered in this report: Breakdown data in in Chapter 3.

  • Google
  • WPP plc
  • Adobe
  • Facebook
  • PubMatic
  • Smaato
  • Yandex
  • Salesforce
  • Rubicon Project

In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

Research objectives

  • To study and analyze the global Real-Time Bidding (RTB) Technology market size by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
  • To understand the structure of Real-Time Bidding (RTB) Technology market by identifying its various subsegments.
  • Focuses on the key global Real-Time Bidding (RTB) Technology players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
  • To analyze the Real-Time Bidding (RTB) Technology with respect to individual growth trends, future prospects, and their contribution to the total market.
  • To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
  • To project the size of Real-Time Bidding (RTB) Technology submarkets, with respect to key regions (along with their respective key countries).
  • To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
  • To strategically profile the key players and comprehensively analyze their growth strategies.

Table of content

Table of Contents

2019-2024 Global Real-Time Bidding (RTB) Technology Market Report (Status and Outlook)

1 Scope of the Report
1.1 Market Introduction
1.2 Research Objectives
1.3 Years Considered
1.4 Market Research Methodology
1.5 Economic Indicators
1.6 Currency Considered

2 Executive Summary
2.1 World Market Overview
2.1.1 Global Real-Time Bidding (RTB) Technology Market Size 2014-2024
2.1.2 Real-Time Bidding (RTB) Technology Market Size CAGR by Region
2.2 Real-Time Bidding (RTB) Technology Segment by Type
2.2.1 Open
2.2.2 Invited
2.3 Real-Time Bidding (RTB) Technology Market Size by Type
2.3.1 Global Real-Time Bidding (RTB) Technology Market Size Market Share by Type (2014-2019)
2.3.2 Global Real-Time Bidding (RTB) Technology Market Size Growth Rate by Type (2014-2019)
2.4 Real-Time Bidding (RTB) Technology Segment by Application
2.4.1 Media and Entertainment
2.4.2 Games
2.4.3 Retail and E-Commerce
2.4.4 Travel and Luxury
2.4.5 Mobile Apps
2.5 Real-Time Bidding (RTB) Technology Market Size by Application
2.5.1 Global Real-Time Bidding (RTB) Technology Market Size Market Share by Application (2014-2019)
2.5.2 Global Real-Time Bidding (RTB) Technology Market Size Growth Rate by Application (2014-2019)

3 Global Real-Time Bidding (RTB) Technology by Players
3.1 Global Real-Time Bidding (RTB

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